The Vision Behind Libas: A Legacy of Fashion and Growth
Libas, a brand that has been bootstrapped since its inception in 2013 by Zivore Apparel Pvt Ltd, has grown exponentially under the leadership of its Founder and CEO, Sidhant Keshwani. The brand, known for its blend of traditional and contemporary fashion, has made significant strides in both the online and offline markets. As Libas continues to expand its footprint, the recent funding round has paved the way for the brand to strengthen its omnichannel presence and enhance its marketing and technology capabilities.
In 2022, Libas embarked on an ambitious journey to expand its presence in offline retail, aiming to become a dominant player in the fashion segment. With a remarkable achievement of crossing the ₹500 crore mark in FY24, the brand is now setting its sights on a 40–45% growth rate for the coming year. Keshwani’s vision for Libas includes scaling new stores and achieving ₹1,000 crore in revenue by the end of next year.
Defos Design’s Role: Bringing the Libas Vision to Life
At Defos Design, we understand that the essence of a brand must resonate through every element of its retail space. Our team of dedicated designers and architects worked closely with the Libas team to create a store that is not just a place to shop but an experience that reflects the brand’s ethos.
Strategic Design Elements
The design of the Libas store at Greater Kailash is a perfect blend of modern aesthetics and traditional charm, mirroring the brand’s identity. From the layout to the lighting, every aspect of the store was meticulously planned to ensure that customers are immersed in the Libas experience from the moment they step inside.
Creating a Seamless Customer Journey
We focused on designing a space that enhances the customer journey, with thoughtfully placed product displays, comfortable seating areas, and an overall ambiance that invites exploration. The strategic use of colors, textures, and materials further amplifies the brand’s message, making the store a true reflection of Libas’ commitment to quality and style.
The Impact: A New Benchmark in Retail Design
The Libas store at Greater Kailash is more than just a retail outlet; it is a testament to what can be achieved when innovative design meets a clear brand vision. The store has set a new benchmark in retail design, attracting customers not just for the products it offers but for the unique shopping experience it provides.
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A Partnership for Growth
As Libas continues to scale new heights, Defos Design remains committed to supporting the brand’s growth through innovative design solutions. Our collaboration with Libas is a shining example of how strategic retail design can drive business success.
Conclusion: Looking Ahead
With Libas projecting substantial growth and aiming to double its revenue in the coming year, Defos Design is proud to have played a part in this journey. As we continue to push the boundaries of retail design, we look forward to creating more transformative spaces that not only meet but exceed the expectations of our clients.
For more insights into our work and to explore how Defos Design can transform your retail space, visit our website or connect with us.
