FURO

One of India’s largest and most respected FMCG conglomerates, RSPL Group, has officially signed on Defos Design as their dedicated retail design agency. This partnership marks a significant milestone for both companies, as they collaborate to bring fresh, innovative retail concepts to life. The challenge at hand is particularly exciting: Furo, RSPL’s dynamic sports category brand, seeks to showcase its diverse range of products in a uniquely captivating way within Red Chief stores, the group’s well-established leather footwear brand, across India.

Defos Design has been entrusted with the creative task of reinventing the in-store experience for Furo, ensuring that its distinct identity shines through in a market dominated by leather footwear. By integrating Furo’s athletic essence into Red Chief’s sophisticated retail environments, Defos Design aims to create a seamless blend of styles that appeals to a broad spectrum of customers. This nationwide initiative underscores RSPL Group’s commitment to innovation and excellence in retail, while also highlighting Defos Design’s expertise in crafting compelling, brand-aligned retail spaces that drive engagement and sales.